Cost $129, Sell $90
Profit margin for cost $129 and selling price $90: -43.3%. Free profit margin calculator.
Profit = $90 - $129 = $-39.00. Margin = (-39.00 / 90) x 100 = -43.3%.
How This Was Calculated
Gross Profit:Gross Profit = Revenue - Cost of Goods Sold
Gross Margin:Gross Margin% = (Gross Profit / Revenue) x 100
Net Profit:Net Profit = Revenue - COGS - Expenses - Taxes
Net Margin:Net Margin% = (Net Profit / Revenue) x 100
Markup:Markup% = (Profit / Cost) x 100
Selling Price from Markup:Selling Price = Cost x (1 + Markup%)
Quick Reference Table
| Input | Result |
|---|---|
| 129 / 85 | -51.8% |
| 129 / 88 | -46.6% |
| 129 / 89 | -44.9% |
| 129 / 91 | -41.8% |
| 129 / 92 | -40.2% |
| 129 / 95 | -35.8% |
Frequently Asked Questions
What is a good profit margin?
It varies by industry. Retail typically sees 20-40% gross margins. Restaurants average 3-5% net margins. Software companies can have 70%+ gross margins. Compare your margins to industry benchmarks.
What is the difference between margin and markup?
Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. A 50% markup equals a 33.3% margin. Margin is always lower than markup for the same profit amount.
How do I price my product for a 40% margin?
Use the Markup Calculator tab. Enter your cost and set the markup percentage. For a 40% margin, you need a 66.7% markup. Selling Price = Cost / (1 - 0.40) = Cost / 0.60.